- - - - - - - - - - - - - - - - - - -
- - - - - - - - - - - - - - - - - - -

- - - - - - - - - - - - - - - - - - -

Thursday, February 3, 2011

Oprah's Vegan Challenge, Not a Vegetable in Sight



Oprah had me at Michael Pollan when her Vegan Challenge episode aired earlier this week. And if I weren’t already baptized (cafeteria) Catholic, my religion would be Pollanism. Although I'm not vegan (I lean more towards flexitarian), I cook 99.9% of everything from scratch and am an advocate of food revolutions, meatless meals, healthy school lunch programs, reading food labels, and when given the chance, will preach the health benefit gospel of eating local and organic to anyone who listens.

I sat on the edge of our chocolate brown couch, shoveling organic popcorn into my mouth while unconsciously leaning toward the television, cheering for the good-food-fight philosophies being discussed on the show, when I was nearly hit in the face with a package of meatless sausage hurled at me by Kathy Freston. Kathy, Ophrah’s vegan authority guest, was helping Jill, a senior supervising producer at Harpo, find an easy path to veganism at Whole Foods.

I made a nose dive for the carpet. The pressed meat grazed my right ear as my knees scraped the woolen floor covering. Using the coffee table as a bunker, I poked my head over the laundry basket berm to discover Kathy had filled Jill's entire shopping cart with processed soy and meat substitutes, cheese substitutes, milk, butter and egg substitutes, without one fruit, vegetable, grain, nut, seed or bean represented in its natural form.

My face grew long as I realized we were about to get a lesson in cooking vegan processed foods, instead of discovering new ways to cook vegetables and grains.

Kathy blew it. She had an opportunity to teach millions of Americans how to introduce vegan lifestyle changes into their diets and to see that way of eating as something more than just carrot and celery sticks. Whether turning to a flexitarian option, or going full-on vegan, she should have been showing families how to create their own rice and almond milks (without preservatives), how to cook with beans, quinoa and whole grains, and how to combine nutritious whole foods to create hearty meals.

The meatless options Kathy presented to Jill were poor excuses for sustainability, with some of the product nutrition lists containing up to 47 processed ingredients.

I always thought veganism was based on a health and/or moral decision to avoid animal products. Eating foods pressed into shapes of animal products or made to mimic animal products, which is what Kathy was promoting, seems to negate the purpose of becoming vegan.

Oprah doesn’t get off scot-free here either. As the host of the show, she should have played the devil’s health advocate and questioned the use of all of these packaged foods, especially since Kathy had followed Michael Pollan’s advice of eating whole, unprocessed foods, with an agreeable nod and verbal confirmation minutes before she overfilled Jill's cart with meatless mayhem. The show didn’t teach Americans how to eat better, the show just presented our country with an irresponsible vegan option for store-bought fast and prepared foods, overshadowing Pollan's point-of-view without giving him the chance for rebuttal or an opportunity to sneak in the word "moderation."

You can read Kathy’s horrifying list of recommended vegan products and see for yourself. When you’ve had enough, come back to Wicked Good Dinner and try our recipe for Quinoa Burgers (below). It’s full of protein, vegetables and can easily be tailored to fit any diet – vegan, vegetarian, flexitarian.

Oprah, if you want to redeem yourself, I’ll be happy to show America how to cook anything from scratch on your show, using local and organic ingredients, including vegan recipes.



Red and Black Quinoa Veggie Burgers

Yield: 4 Servings
Method: Saute
Allergy Info: Soy-free, gluten-free, dairy-free

For the veggie burgers:
2 tablespoons olive or sunflower oil, plus 2 teaspoons
1 small carrot, diced 1/8” (about 1/4 cup)
1 small celery rib, diced 1/8” (about 1/4 cup)
1 small onion, minced, divided in half
1/4 cup diced green bell pepper, 1/8”
1/4 cup diced eggplant, 1/8”
1/2 cup diced crimini mushrooms, 1/8” (about 6 – 8 mushrooms)
1/4 teaspoon Kosher salt
Pinch of cayenne pepper
1 bay leaf
1 tablespoon fresh thyme leaves
2 teaspoons minced fresh rosemary leaves
3 tablespoons tomato paste
4 cloves garlic, minced
1/4 cup red quinoa, rinsed
1/4 cup black quinoa, rinsed
1 1/2 cups water
2 tablespoons potato starch
1/4 cup minced fresh flat leaf parsley
1/2 cup thick coat rolled oats, toasted
1 egg white
Kosher salt and freshly cracked black pepper to taste
Condiments (optional)

For pan frying:
Cornstarch for dusting
1 tablespoon olive or sunflower oil

Directions:
In a medium saute pan, heat 2 tablespoons of oil on medium. Add carrot, celery and half the onion, cook for 3 minutes. Add bell pepper, eggplant, crimini mushrooms, salt, cayenne, bay leaf, thyme and rosemary. Cook for 3 minutes, stirring occasionally. Reduce heat to medium-low and continue to cook until moisture in pan has evaporated and vegetables have caramelized (about 7 minutes). Add garlic and cook until aromatic (about 30 seconds). Add tomato paste and cook for 1 minute. Remove from heat.

In a small sauce pan, heat 2 teaspoons of oil on medium. Add remainder of onion and cook until softened. Add rinsed quinoa and toast until dark and fragrant (about 3 minutes). Add water and a pinch of Kosher salt, bring to a boil, stirring frequently. Reduce to a simmer, cover and cook until al dente and the water has been absorbed (about 7 minutes).

Place cooked quinoa in the sauté pan with the vegetables and cook over medium heat until any additional liquid has evaporated. Place mixture in a bowl and allow to cool for 20 minutes. Remove bay leaf. Sprinkle potato starch over mixture and gently stir to combine. Add salt and pepper to taste, stir in parsley and oats. Beat egg white until slightly foamy and fold into the vegetable mixture.

Mixture will be moist and sticky. Mold into 4 large patties by hand, or with a ring mold (such as a round biscuit cutter or cookie cutter) and set on a parchment lined baking sheet. Place in the freezer for 20 minutes or in the fridge for 1 hour to set.

Preheat oven to 325 degrees Fahrenheit. Lightly dust both sides of patties with cornstarch. Heat 1 tablespoon of oil in a large non-stick, oven-safe skillet, over medium heat. Add the patties and brown on first side. Gently flip patties and place the skillet in the oven for 12 minutes.

Serve warm with or without buns, and if desired, with cheese and your favorite organic condiments. In the pictures above, we served the burgers with provolone cheese and an olive oil mayonnaise.

Baked option:
You can skip the cornstarch and skillet, and place the patties directly in the oven to bake at 325 for 25 minutes.

Make it totally vegan:
Omit the egg white and add 2 additional tablespoons of potato starch to make this recipe completely vegan.

Add your favorite veggies:
Any vegetable can be substituted for the eggplant, peppers and mushrooms, in the same quantities – about 1/4 cup each.

For gluten-free, check labels to be sure you're using all gluten-free products, including oats and corn starch.

63 comments:

Andra said...

I just want to say I LOVE YOU! I am an advocate of whole, unprocessed, local, organic but even more so of getting nine of more servings of fresh fruits and vegetable every single day. My husband and I were horrified when we watched this episode of Oprah last evening. Oprah dropped the ball and this Kathy Freston ought to be ashamed of herself.

alison @ Ingredients, Inc. said...

Those look great. I love this idea

Mary Canady said...

Hi--while I get your point, the reality is that most Americans need to be eased into a vegan diet. Most of my non-vegan friends would laugh if I suggested they make their own almond milk, I haven't even done it, but I do try to make many things from scratch. Oprah did mention that people should look at the nutritional information and not rely on too many processed foods.

Mary

Michelle Saunderson said...

I saw the show on Oprah and I was surprise too. I am not a vegan, nor do I plan to be, and even I thought the show did not send the correct message across. Did everyone forget that grains, veggies and fruits are wonderful? You don't become vegan to eat the same food your already eat, it is a lifestyle change and has its own food, that pure and natural and delicious. I am sorry but, vegan mac-n-cheese will never taste like regular mac-n-cheese....so don't even try. Being a vegan can be delicious and they did not convey that on the show.

Anonymous said...

I wouldn't be so harsh. If you don't start with things that most animal eaters can relate to, they will be totally turned off. Morning star and Boca aren't great, but atleast its better than Hormel. Gotta start somewhere, folks.

Meggie said...

Perfect critique of the show. Thank you!

Anonymous said...

"I always thought veganism was based on a health and/or moral decision to avoid animal products. Eating foods pressed into shapes of animal products or made to mimic animal products, which is what Kathy was promoting, seems to negate the purpose of becoming vegan. "

No, it doesn't. If you are a vegan strictly for animal rights, there is nothing contrary about eating something meat-like, as long as it's not meat itself. The whole point of veganism is to avoid harming animals as much as it is practical without seriously harming yourself. Eating something meat-like made out of processed plant foods does not require animal death or suffering. Many vegans didn't go vegan just because they didn't like meat or thought it was unhealthy. Many will admit loving the taste of meat, but they won't allow their tastebuds to overrule their morals or their love for animals. Processed veggie meats are a nice compromise. Ethical vegans can have their meat and not hurt animals at the same time.

If someone eats a vegan diet for health reasons (I wouldn't call this person a vegan either, since there are no health benefits to abstaining from leather, fur, wool, or animal-tested cosmetics or cleaning products, so they would most likely still use these things) or environmental reasons, then yes, I agree with you, it makes a lot of sense to stick with whole, unprocessed foods.

Anyway, I'm not trying to cause controversy here. I just like to clear up misconceptions about veganism.

Ethical Vegan said...

Michelle, I have fooled quite a few nonvegans with my vegan mac and cheese. The point of being vegan is not harming animals, not about being pure and healthy. This was not conveyed very well on the show, and it is not understood well by the majority of people that there is a difference between ethical vegans and people who eat a strict whole foods plant-based diet for health (they are not necessarily vegans, even though they may not have any animal products in their diet, since veganism goes beyond one's diet).

Anonymous said...

I don't think Kathy blew it. As you saw on the show most people are addicted to junk food and would continue to eat meat even though it's bad for their health and torture for billions of animals. The show was only an hour and she did talk about other vegan options besides fake meat. For the family who loves meat she gave them alternatives. Isn't that better than a dead animal?

Anonymous said...

I think this is an awesome critique of the show. I tend to agree with anonymous who said: "No, it doesn't. If you are a vegan strictly for animal rights, there is nothing contrary about eating something meat-like, as long as it's not meat itself. The whole point of veganism is to avoid harming animals as much as it is practical without seriously harming yourself. "

I will go a step further and say that there are many different types of vegans and each person has a different reason for being vegan. I know a lot of vegans who eat crap& processed foods. Clearly everyone is free to define for themselves what "healthy" is. I think instead of focusing on the negatives of the show, maybe it's an opportunity for someone who is a whole-foods-eating-vegan (non processed foods), to step up & get into the mainstream & create a program than can reach those who are interested in eating a more vegan diet with non-processed foods.

Great blog!

susan said...

Bravo, Lady!!!! So well written, you make sense! I am so sick and tired of this contradiction and you have hit the nail on he head! P.S. love your lentil burger recipe!

shelly said...

omg! i am right there with you...i almost fell over when Kathy bombed with that processed meat!! and what was that disneyland-ish slaughter house that Lisa Ling was at? i dare her to find more like that bc anyone who knows any better knows those conditions are NOT the norm. what a bunch of bs. i was so excited for that show bc you know Oprah has power and she totally blew it- Kathy to. bummer!

Maura said...

I said the exact same thing (okay maybe not as well as you) to my husband and a friend who watched the show. Where were the "whole" foods in that shopping cart???? I never even heard of Kathy Freston before that show - it wasn't even clear what makes her an "expert." Thanks for your post. Glad someone else out there noticed!

dodie jacobi said...

My sentiments exactly! The story totally missed the point!! I'm going back to Oprah.com and posting so (Didn't wanna take time to log in when I was there last - eagerly piecing together the segments because our weather reports preempted the broadcast in KC). Thanks too for the quinoa burger recipe - I've been looking for something that's not too beany, not too mushy, not too grainy - this looks like the Goldilocks of Veggie Burgers!

Nancy said...

Wow - thanks for this synopsis - I don't watch Oprah and knew nothing of the vegan challenge. Sad that the only plant-based 'foods' that have advocates these days are full of soy protein isolate and other fake ingredients. It seems to me that veganism should be based on compassion for ourselves as well as for animals; and in my view self-compassion involves nourishing the body with whole, unprocessed foods as much as possible.

Anonymous said...

If you want to teach America to go Vegan, don't do it with recipes that require 1/8 inch dicing and ingredients that aren't available to the typical American.

Also, As a vegetablarian who does all the cooking for my wife and four kids, the hardest part of my day is determining what to cook and then finding the time to shop.

the constant hunger said...

Well said. Any healthy diet, whether vegan or not, should include fruits and vegetables. It's that simple. That whole show was just bad TV.

Angela FRS said...

I agree with the comments about why people are vegans, but I also wish that there were more attention paid to how poor many vegan diets really are. I get discouraged looking at vegan blogs and publications dedicated to vegetarianism, more broadly, because of the focus on soy (which I cannot eat) and meat analogues. I would love to see more recipes and focus on recipes that use whole foods. Your recipe looks great!

Kalyn said...

Very interesting. I didn't see the show, and I'm not a vegan but it does sound like they really missed the point.

laura in austin said...

my hero! thanks for writing this. mary, good points but not nearly enough. oprah is ridiculous and this is just one more example of why she's not fit to be the role model our society has made turned her into.

Melanie Flinn said...

Wow, couldn't agree with you more. I missed that one....and probably good thing I did or else I would be so frustrated too.

Adrienne said...

I was speechless when I watched her show! I thought, of course the family doesn't like this food! It's a bunch of prepared crap that is imitating meat. Why not get some fresh produce and homemade items in there? Sure the meat substitutes are okay in a pinch, but really, that did not send the right message at all. I'm not even a vegan, and I was appalled.

kitschngodess said...

I agree, but I also see/saw Kathy's processed vegan selections as a way to gently guide the staunch carnivore into vegan submission. Filling a carnivore's basket with swiss chard and kale and telling them to 'eat this, you'll love it' isn't going to win a lot of meat eaters over to a vegan diet. Baby steps, and if that means Boca Burgers and Soyrizo in the beginning, then so be it!

Tasty Eats At Home said...

That is so unfortunate. Can't believe how out one side of her mouth, she praised Pollan, and then on the other side, recommended all of these processed foods. I do agree with Mary Canady that most Americans need to be eased in to a vegan diet, but maybe a blend of easy-to-make whole vegan foods/recipes/ideas with a few shortcuts would have been a great way to do it. That said, your burgers look great!

Anonymous said...

YES YES YES!! I love this post so much. Good for you. I just wrote a post on what I'm calling "respectful eating" and it's right in line with what you do. :)

-x-
aarti
(aartipaarti.com)

Lara said...

I was watching the show and raised my eyebrows when I saw her grocery store cart filled with boxes and no produce!

Nicole Rivera said...

I missed some segments of the show due to a Special Report interrupting the program, but I did get to see the shopping trip. I was confused, I literally thought, "REALLY?? Fake meat? ...Well... ok... I guess..." I figured she was the "professional" and, not being vegan myself, felt unqualified to argue. However, you are right!

I am, personally, dealing with exactly the same issue after 6 months of being gluten and dairy free. In an attempt to prepare things I am familiar with, I kept finding myself buying boxes!! It is NOT ok, and it took me months to figure that out... Ms. Preston MUST'VE realized the same thing for herself by now ~ why not present the healthiest lifestyle possible.

If I am in a theater where I am supposed to see Celion Dion perform and, instead, Aretha Franklin walks in, I do NOT want Aretha to cover Celion's songs! I would like her to do her own stuff! Let's let the vegan diet sing ITS OWN praises, rather than be some uncomfortable stand-in for meat!

Supergirl said...

Well Said! That woman on Oprah is exactly my problem with most vegan diets - they are too processed!

Your quinoa burgers look delicious! I can't wait to try them out.

Anonymous said...

You're a damned saint.

Coffee and a Book Chick said...

I just really hope that the reason maybe they just didn't show absolutely everything during the show. I'm also hoping that her "go to" list is structured as such in order to make it easier for a carnivore to make any types of what they might consider, drastic, changes. Probably her list should safely include an "always" section, to remind transitioning people that there are always fruits & vegetables that should be included and then list which ones should be purchased. I'm thinking that once you fully transition to a "more vegan" lifestyle than less, that person will be more inclined to check awesome recipes out like the one you've put together on this post. We all know what it's like to talk to someone who doesn't understand or believe in being vegan - such a negative attitude and they think that all you eat are peanuts and lettuce. Having certain products that are similar to what that person currently eats makes it feel "safer" to start adopting certain eating practices that are vastly different than what they've ever done in their entire life.

I'm logged in as my Blogger name, but I just started a new site on Wordpress for trying to stay vegan. Would love if you hopped by at some point http://thewannabevegan.wordpress.com

John and Maribel said...

Good point! I believe there are two basic types of vegans. Those who are animal rights advocates and those who do it for health reasons. But I'm with you. I'm more of a flexitarian. I don't eat a lot of meat, but if I want meat, I'll have meat. If I don't want meat, I'll substitute with protein rich veggies, not some sort of meat imitation organic matter.

Sharon said...

Nver going to be a vegan-am too attached to my pork..but I LOVED this post. I am a big supporter of eat what you want the way you want to eat it, as long as you stay away from as many processed foods as possible--fast food. SURE--make it at home fast, hopefully with things you grow yourself...Good for you for upholding your values and pointing out this serious flaw that some vegans seem to over look.

Dorothy said...

Well said! If you're going to be vegan, at least get the "veg" part of it in there! One small point about your veggie burger recipe--at the top it says it's "dairy free", but one of the last ingredients is an egg white. I gave up eggs before anything else, due to learning about factory farming, and now for health reasons as well (high cholesterol)...so just want to make sure your dairy-free claim is addressed somehow. I enjoy soy meat substitutes added to stirfry veges over brown rice or whole grain pastas, but have cut way back on the amount I consume. Thanks for an insightful article!

Stephanie said...

I agree with 100% of you said and I also make everything from scratch. I was a vegan for the month of January and while it was extremely hard (because I live in Paris where being a vegetarian is considered ridiculous), I felt wonderfully light.
Fruits and veggies from local farms are the way to go and I could eat beans and grains for every meal and never get bored.
But here is the problem for most people....they ate lazy and recipes like the one in this post require a lot of work and ingredients. So the 'fast food' vegan stuff is still better for them than meat that is full of cholesterol, antibiotics, hormones, etc.

The Flying Quiche said...

Wow- What an exciting opportunity to enlighten America to a healthier way of living completely blown. As the daughter of a vegetarian, and a veggie lover myself, this makes me really mad. I understand trying to ease "carnivors" into a vegan or even vegetarian diet, but do you really need these crappy, heavily processed and not-so-natural meat imitations? I'm not actually against these meat substitutes, I just don't think it's going to convert anyone and it's not as natural as I would like my food to be. Even "carnivors" eat vegetarian sometimes and don't realize it (pasta, salads and pizza are all easily vegetarian and can be vegan). It's a matter of opening people's eyes to a dinner not focused around an animal protein.

I too love Michael Pollan and it is doubly shameful that she used his rhetoric to start her program but seems to have forgotten what it all boils down to: Eat Food. Not too much. Mostly Plants.

(and by food, he means WHOLE foods. Not all of that processed fake meat crap).

Anyone else notice on Oprah's shopping list that all the veggies were lumped under one tick box!!

virtual.jess said...

It's worth noting that the way the producers edited the show is NOT indicative of what Kathy did or did not recommend. If you look carefully there are fresh fruits and vegetables in her cart, and presumable Kathy talked them through the vegetable aisle just as she did through the veg meat and dairy aisle. The producers just decided to focussed on the processed foods. Please note too that non-veg sausages, sandwich meats and prepared chicken strips are also processed, this is nothing unique to veg substitutes!
As someone who is often put in the unfortunate position of cooking vegan for omnis who HATE the idea of veganism, I assure you that unless they have a flair for ethnic food, they will prefer meat and dairy substitutes, since they simply don't recognize a meal as a meal without meat. Making your own veggie burgers and seitan is an option, but there are cooking skills involved that the Americans in question didn't seem to have- so starting with prepared food and then learning to make your own just makes sense.
I work as a cook in a summer camp, and about half of the kids there can't tell the difference between broccoli and kale, haven't even heard of sweet potatoes and think squashes are just for decoration at Thanksgiving. So many North Americans know so little about food, learning what animal products are and coming to terms with it is step one, learning what vegetables and how to prepare them is step two. In the meantime, they need to eat.

Lin Ann said...

I didn't see the show, by OMG! I LOVE what you have said here!

Chef Felisha said...

The problem here is just like processed food, processed television is just as bad. Stay away from Oprah and television in general and then the processed junk won't be let in to our lives.

Go to the nearest farmer's market and start your education there.

My greatest joy is to get people to play with their food starting from whole ingredients.

Have an amazing day and thanks for a great article.

Chef Felisha

Mercer and Sage said...

I had the same reaction when watching the show. Thank you for saying it so eloquently. Your burgers look delicious!

MaybeCatchFire said...

From the responses I've read, most of you non-vegans trying to tell us what you think veganism is about are way off track.

Being vegan out of environmental and animal rights concerns, it makes no difference if my tofu is shaped like burgers or a tofurkey roast. It negates nothing. The fact is, I'm not contributing to the slaughter and I'm not contributing to the pollution factory farming creates. If you are doing it strictly for health reasons - awesome - but don't try to make it seem like veganism is only about eating fruits and vegetables. It's about saving lives, animal and human, and if it takes burger shaped tofu and link style non-meats to make it easier for people to swtich, then I am just AWESOME with that. Not everyone has time to make a 16 ingredient quinoa patty every day. That said, I recognize that processed foods do take a toll on the environment, but baby steps... this oprah thing is a WONDERFUL boon to veganism, and I've never been happier about a "fad" in mylife!

Dmarie said...

I share your love for Pollan and as a fellow flexitarian, I look forward to reading more posts along the line of this one. let me just say a big AMEN to what you have said about processed foods...veggie or not!

Erica said...

I also saw the show and was very intrigued and decided I was going to give the challenge a try. I am not a huge meat eater, but I kinda felt the same way, "where are the veggies?" I think what Kathy was trying to show is an "easy" transition for those really big meat eaters! I think people are so used to eating processed foods and if they can go to the freezer section and grab something "similar" then it seems like an easier transition from meat. Kathy was mostly teaching how to "lean in" to Veganism.

Heather said...

While I agree vegetables are key to a vegan diet, you have to consider the mainstream audience she caters to. They are proposing a vegan convenience foods diet as an alternative to fast food and convenience options. Being vegan they are better for both health and the environment, even if not as good as a completely natural local organic from scratch diet. Reality is, most people aren't going to go that route straight off. It'll take time. I think it was still pretty impressive that she did a whole show on veganism (not just vegetarianism). Especially given her background having lost a lawsuit to the Texas Beef Council / Cattle Ranchers in the 90s.

Alanna Kellogg said...

Thanks for saying this OUTRIGHT. I happened to see the show (we were snowed in) and was glad to see Michael Pollan. But I was literally feeling SICK at the sight of all the processed food that was being pitched. GROSS and completely unnecessary.

Anonymous said...

jim Miller and I were sitting comfortably in our couch, cringing, as substitute after substitute was tossed in the family's cart. We, too, say this was a lost opportunity...if the food being served to Oprah's staff was just a bunch of make believe meat dishes, I call for a re-do!! I have to say that the Veganist's shopping behavior was explained during her near-tearful comments about the treatment of animals and left me wondering why the show's objectives weren't better defined and executed. Hi, Megan! Paula

Carrie said...

What a thoughtful, intelligent post. I agree with every word of what you said. I'm a HEALTHY vegan and there's a world of difference between eating those nasty, processed frankenfoods and eating whole, plant foods. Great job!!!

Gerry said...

yeah but it they cooked from scratch they'd have to get off their asses and stop watching tv all day!

Wicked Good Dinner said...

Thanks for chiming in, everyone - I really appreciate all of your points of view!!

A note about the quinoa burgers and prep -- the recipe can be made ahead of time over the weekend or on a day off during the week, held in the fridge for up to 7 days, and made any time during the week. As for the cutting of ingredients, they can be chopped up in a food processor if you're not into cutting everything with a chef's knife :-)

Oh, eggs... there was a comment about using an egg white with the recipe stating "no dairy." Although eggs are sold with the dairy products, they're not actually dairy. There are notes at the end of the recipe on how to omit the egg if you want to keep the recipe vegan.

Thanks again - I'm really enjoying your comments and insight! Great conversations about healthy eating.

Anonymous said...

I am really getting tired of people using the excuse of no time to cook. If we have no time to cook then we gotta have a revolution to kill off the corporate time-suck that is work and distraction from what is important. Cooking should not be a luxury squeezed in between work and media sessions. Our priorities are seriously messed up if cooking is such a big problem. I don't know what everyone's situation is but I know that time for cooking can be made. Make yourself healthy and energetic by cooking and making food for yourself and your family. No more excuses, please! I am not rich nor am I responsibility free. Cooking everyday is my meditation it is my love for myself and my family, it is fun. How did we lose this?

You Make Bunny Cry said...

I am no fan of Oprah to start off with, I originally thought the idea of the show was interesting. I thought it was pretty strange that the vegan show didn't have any major showing of vegetables, my only thought is that maybe they thought it was too basic. They concentrated more on showcasing meat and protein substitutes, and yes i did notice that literally everything in that shopping cart was processed, but i guess that is the american way now. Don't get me wrong i like processed foods some of the time, and i'm not a vegan or vegetarian but it would have been interesting to see something new or different, but it never showed up. I guess i'm not really that surprised though.. This show could of been a real opportunity.. too bad it never materialized.

Chef Adrienne said...

Excellent critique of Kathy Preston's packaged food choices. She lost ALL credibility with me -- and so have Oprah's producers. Packaged food is NOT whole food. And "pretend" food will not change your palate!
I'm sure Michael Pollen is just as upset as you are.
Bring on the veggies and (gluten-free) veggie burgers!

Tenina said...

I am so with you! If you want to eat stuff that parades as meat, with countless numbers of additives, you are better off being a carnivore! You go girl! Love your site, philopsophy and recipes…bookmarked!

Marina Cooks said...

Thank you for this -- for a few reasons. The last time I saw Michael Pollan on Oprah, he was followed by a vegan segment with Alicia Silverstone. The cameras followed her through Whole Foods Market, and although she did have fresh produce in the cart, she also threw in a bunch of processed meat alternatives. I started yelling at the TV.

Also, I'm a personal chef, and I cook a lot of vegetarian "burgers" from scratch for my clients. Thank you for adding to my repertoire! I love using heirloom quinoa, and this recipe looks delicious.

Iryna said...

These veggie burgers taste fabulous! Thanks for the recipe!

Carlos from Philly said...

This is one of the most excessively complex veggie burger recipes i think i've seen yet.
There's something to be said for "less is more" when it comes to smart cooking.
Scolding a TV show for doing it wrong, then following up with a 22 ingredient (!!) veggie burger recipe is a bit backwards.

Wicked Good Dinner said...

Carlos, you make a good point.

A recipe with many ingredients can sometimes seem daunting for someone who isn't used to cooking from scratch. Fresh ingredients are what keep you healthy, and what makes the food taste delicious. You can take shortcuts with a food processor, but I stand by my scolding for taking shortcuts with processed vegan products.

armatis2 said...

Bravo! I just found your site and am in love. All we need is to switch from processed animal/sugar products to processed vegan products. I can't wait to try your recipes! thanks so much!

AnaVar said...

What a great blog, I was reading it for the last half an hour and it's awesome.

Anne

Anonymous said...

Think about the audience. If you aren't a cook, it's going to be pretty intimidating for meat eater to go from frying up some ground beef for a burger to this recipe you posted.

The average American may not want to buy a whole bunch of celery to use "one small rib" or a whole eggplant to use a 1/4 cup. These ingredients, if you didn't have them on hand (I'm going to assume the target audience does not), would probably cost at least $20 (more if organic) and then you'd have to try to find a way to use the rest of the vegetables up in the next few days so they wouldn't go bad.

I don't think this is a great way to introduce veganism to America. I am a vegetarian, so you're preaching to the choir here, but I get the reason that the convenience factor was highlighted on the show. At least maybe fewer animals will have to suffer for it.

Wicked Good Dinner said...

That's kind of my whole point, anonymous. Kathy had a chance to change the way people think about food, but she didn't.

I firmly believe that everyone can cook healthy meals for themselves, no matter their skill level. And to suggest that American's can't handle a long ingredient list because they'll have to buy foods they don't normally have on hand, and then won't know what to do with afterward, is part of the problem.

In order for Americans to embrace a healthy way of cooking with whole, unprocessed foods, this mentality about food has to change.

I WANT them to buy celery and quinoa and everything else on that list. And if after making the quinoa burgers, they find they have a lot of fresh produce left over and not sure what to do with it, I invite them all to email me. I'll send every single person ideas on how to cook with those leftovers (but my ingredient list might be long again...I'm cooking without processed foods, so they'll have to add their own salt, pepper, herbs, onions, etc.)

Organic foods are affordable when they're purchased instead of processed foods. For example, instead of a buying that same box of cookies for $3.99, you could buy an entire bag of organic potatoes, two to three heads of broccoli, or similar.

Checks and balances.

Holly said...

Interesting discussion. I got here because I searched for "non-processed food vegan". I'm a "mostly vegetarian" (eat meat when others serve it, not when I cook) looking for a way to ease out of eggs and dairy. I just cannot believe that highly-processed meat substitutes can be healthy eating. I can whip up any number of tasty grain/bean/veggie dishes, but I don't know how to make baked goods without butter, eggs, and milk. Any suggestions?

Wicked Good Dinner said...

Hi Holly - I'm just starting to dive into dairy-free and egg-free baked goods for the work I'm doing at Wholesome Tummies. We have so many kids with food allergies in schools across the country, I'm amazed at how many parents email us. In a few weeks I'll have a better grasp on the chemistry of it all and will post some recipes :-)

Carol said...

That quinoa patty sure looks delicious I need to try that one out. Thanks a lot.